K-12 Schools & Districts
Standards-aligned curriculum, assessments and eBooks built to Common Core, NGSS, TEKS, IB and Cambridge.
Tutoring · Video Marketing
Explainer Video Marketing & Animated Educational Videos
Explainer video marketing gives education brands their highest-converting asset: a 60–90-second animated video that shows parents and learners exactly what your program does and why it works. We produce both marketing explainers that convert and the educational libraries that keep subscribers learning — one studio, one visual system.
$3-12k
Per 60–90s explainer
15-180s
Full-funnel video lengths
40+
Localized languages
1
CTA that converts best
Outcome-first messaging · honest product footage · variant-ready masters · captioned for sound-off.
Overview
What Actually Converts in Education Marketing
Education buyers are unusually skeptical, and parents most of all. Explainers that convert lead with the child's outcome, show the product honestly, and prove claims rather than piling on adjectives.
Child outcome first and product second; honest product footage rather than idealized mockups that increase churn after trial; specific proof over superlatives; one call to action; and objections — price, time, screen time — addressed directly rather than avoided.
What We Deliver
What We Produce
Brand Explainers
2D animated program overviews for landing pages and campaigns.
Feature Walkthroughs
App-demo videos for stores and onboarding.
Testimonial Hybrids
Animation-framed parent and student stories.
Lesson Libraries
Animated educational series produced at scale.
Localized Versions
Voice-over and on-screen text in 40+ languages.
Ad Cutdowns
15/30/60s platform-native ratios, captioned, hook variants.
Why Graveiens
Marketing Explainer vs Educational Video
Different Goals
Explainers convert (trial, signup, call); educational videos teach concept mastery.
Different Structure
Problem→solution→proof→CTA versus hook→concept→example→check.
One Visual System
Ads and lessons feel like the same trusted brand across the funnel.
Testable Assets
Variant-ready masters so hooks, CTAs and thumbnails swap without re-animating.
Our Work Process
Video Across the Funnel
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1
Awareness
Concept or problem-framing, 15–30 seconds.
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2
Consideration
Program explainer, 60–90 seconds.
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3
Decision
Product walkthrough or testimonial, 90–180 seconds.
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4
Onboarding
Getting-started guide, 60–120 seconds.
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5
Retention
Feature and tips videos, 30–60 seconds.
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6
Test & Iterate
First-three-second retention and CTR drive iteration.
How We Compare
Marketing Explainer vs Educational Video
Most education brands produce only the consideration video and wonder why the funnel leaks elsewhere.
| Dimension | Marketing explainer | Educational video |
|---|---|---|
| Goal | Convert (trial, signup, call) | Teach (concept mastery) |
| Length | 60–120 seconds | 2–8 minutes |
| Structure | Problem → solution → proof → CTA | Hook → concept → example → check |
| Placement | Landing pages, ads, app stores | Course library, lessons |
Questions
Frequently Asked Questions
A 60–90-second 2D animated explainer typically runs $3,000–$12,000 including script, voice-over and two revision rounds.
Outcome-first messaging, honest product footage or accurate UI recreation, proof elements (results, credentials) and a single clear CTA — tested against your landing-page analytics.
Yes — 15/30/60-second versions with platform-specific aspect ratios (YouTube, Meta, app stores) from the master file.
Yes — conversion copywriters draft from your positioning; you approve script and storyboard before animation.
Yes — platform-native cutdowns in vertical and square ratios, captioned for sound-off viewing, with hook variants for testing.
Yes, and there is real value in one studio doing both: your ads and your lessons share a visual system, which builds recognition and trust across the funnel.
Company Overview
Meet Graveiens EduServices
A 90-second look at how we turn content into measurable learning outcomes.
Industries We Serve
Trusted Across the Learning Ecosystem
Higher Education
Course design, OER conversion and assessment banks for universities and online program managers.
Education Publishers
Overflow authoring, editorial and print-to-digital capacity under your house style — full IP transfers to you.
Corporate & L&D
Compliance, onboarding and skills content that measurably lifts completion and behaviour change.
EdTech Platforms
White-label content, item banks and media that feed adaptive, AI and LMS products at scale.
Government & Nonprofit
Accessible, multilingual public-sector learning built to Section 508, WCAG 2.2 and EN 301 549.
Client Voices
What Partners Say About Working With Us
They delivered 1,200 assessment items at 96% first-pass accuracy — and still beat our print deadline by two weeks.
US K-12 EdTech
Course completion jumped 58% once they rebuilt our compliance training around real workplace decisions instead of click-next slides.
European Digital Learning Company
800 modules brought to WCAG 2.1 AA — remediated, tested and shipped without a single missed release date.
North American Education Publisher
15,000 employees, one hard regulatory deadline, 98.6% completed on time at a 91% average score. I have never seen numbers like that.
Global Enterprise
Their rapid-eLearning team turned our raw slide decks into polished, SCORM-ready courses in days, not months.
Corporate Training Provider
Localization into six languages stayed perfectly on-brand and on-schedule. They simply understand education content.
Higher-Ed Courseware Firm
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