Instructional Design That Engineers Real Learning

Instructional design is the systematic practice of creating learning experiences that reliably change knowledge, skill or behaviour. It applies learning science — cognitive load theory, retrieval and spaced practice, feedback — through structured models such as ADDIE and SAM.

Learning needs analysis, objectives, curriculum mapping, storyboards, prototypes, assessment strategy and an evaluation framework — everything from diagnosis to measurable outcomes, not just slide production.

Consulting typically runs $75–$200 per hour, and full storyboard-to-design work $3,000–$10,000 per finished hour of course, depending on interactivity and assessment depth. You get a fixed scope after a discovery call.

Both. We run an ADDIE/SAM hybrid — ADDIE for structure and sign-off, SAM for rapid prototyping and iteration — and pick the balance that fits your timeline and risk.

Yes. SMEs guarantee accuracy; instructional designers turn expertise into learning that transfers. The most valuable thing a designer does is sometimes decline the brief — when the real problem is not a training problem.

We design evaluation in from the start using Kirkpatrick/Phillips levels and xAPI data, so you measure behaviour change and impact — not just completion rates, which track compliance rather than learning.

Yes. We write observable, measurable objectives and trace each one back to a business or performance goal, so every screen in the course earns its place.