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Higher Ed · Video
Types of Explainer Videos: A Higher-Ed Production Guide
Seven video types — 2D, whiteboard, motion graphics, screencast, live-action, kinetic typography and 3D — matched to the teaching job first, produced to WCAG 2.2 and packaged LMS-ready.
7
Explainer video types
6 min
Or less per segment
$0.5-50k
Per finished minute range
40+
Languages produced
Objective-first format matching · captions & audio description · SCORM/LTI packaging.
Overview
The Seven Types of Explainer Video
The main types of explainer videos are 2D animation, whiteboard, motion graphics, screencast, live-action, kinetic typography and 3D animation — each suited to a different teaching job and budget.
Choosing by learning objective first — not showreel appeal — is what actually improves comprehension for university learners. We match recall, conceptual, procedural, spatial and motivational objectives to the right format before a budget is set.
What We Deliver
Seven Formats, One Studio
2D Animation
Abstract concepts and theory. $3,000–$10,000/min, 2–4 weeks.
Whiteboard
Step-by-step reasoning and derivations. $2,000–$6,000/min.
Motion Graphics
Data, statistics and processes. $3,000–$8,000/min.
Screencast
Software, coding and tools. $500–$2,000/min, 1–2 weeks.
Live-Action
Labs, clinical skills and faculty presence. $2,000–$15,000/min.
3D Animation
Anatomy, molecules and engineering. $10,000–$50,000/min.
Why Graveiens
Higher-Ed Production Standards
Accessibility
Captions, transcripts and audio-description options to WCAG 2.2.
LMS-Ready
Chapter markers, SCORM/LTI packaging and embedded quiz layers.
Versioned Source Files
Departments update content without full reshoots.
Objective-First Format Matching
Recall, conceptual, procedural, spatial and motivation each mapped to a type.
Our Work Process
Our Video Production Process
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1
Objective Mapping
Match the learning objective to a video type before budget.
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2
Scripting
Segment into ~6-minute chunks with comprehension checks.
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3
Faculty Capture
Short takes, teleprompter prompts and a rehearsal pass.
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4
Production
Animation, filming or screencast per the chosen format.
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5
Accessibility Pass
Captions, transcripts, audio description and chapter markers.
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6
LMS Integration
SCORM/LTI packaging, embedded quizzes and analytics wiring.
How We Compare
From Lecture Capture to Purpose-Built
Cost tracks effort — but effectiveness tracks design.
| Approach | Cost | Effectiveness |
|---|---|---|
| Raw lecture capture | Lowest | Poor for online learners |
| Chaptered capture with checkpoints | Low | Acceptable |
| Purpose-built segmented video | Moderate | Strong |
| Animated concept explainers | Higher | Strongest for difficult concepts |
Questions
Frequently Asked Questions
Screencasts ($500–$2,000/min) and kinetic typography ($1,500–$4,000/min); 3D animation is the most expensive at $10,000–$50,000+/min.
Six minutes or less per segment; longer lectures are chunked into segmented series with embedded checks.
Yes — on-location crews for labs, clinics and faculty shoots, or remote-direction kits.
Yes — SCORM/LTI packaging, chaptering, embedded quiz layers and analytics for Canvas, Moodle, Blackboard and Brightspace.
Yes — modular segmentation means a changed topic replaces one short video, not a whole re-record.
Yes — with higher production values and tighter segmentation to lift open-platform completion rates.
Company Overview
Meet Graveiens EduServices
A 90-second look at how we turn content into measurable learning outcomes.
Industries We Serve
Trusted Across the Learning Ecosystem
Higher Education
Course design, OER conversion and assessment banks for universities and online program managers.
Education Publishers
Overflow authoring, editorial and print-to-digital capacity under your house style — full IP transfers to you.
Corporate & L&D
Compliance, onboarding and skills content that measurably lifts completion and behaviour change.
EdTech Platforms
White-label content, item banks and media that feed adaptive, AI and LMS products at scale.
Government & Nonprofit
Accessible, multilingual public-sector learning built to Section 508, WCAG 2.2 and EN 301 549.
Client Voices
What Partners Say About Working With Us
They delivered 1,200 assessment items at 96% first-pass accuracy — and still beat our print deadline by two weeks.
US K-12 EdTech
Course completion jumped 58% once they rebuilt our compliance training around real workplace decisions instead of click-next slides.
European Digital Learning Company
800 modules brought to WCAG 2.1 AA — remediated, tested and shipped without a single missed release date.
North American Education Publisher
15,000 employees, one hard regulatory deadline, 98.6% completed on time at a 91% average score. I have never seen numbers like that.
Global Enterprise
Their rapid-eLearning team turned our raw slide decks into polished, SCORM-ready courses in days, not months.
Corporate Training Provider
Localization into six languages stayed perfectly on-brand and on-schedule. They simply understand education content.
Higher-Ed Courseware Firm
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